Electronic Cigarette Use (Vaping) Among Adolescents: A Narrative Review of an Emerging Public Health Epidemic Cureus Are e cigarettes 'safer' than regular cigarettes? Newsroom Hamburg, Germany. 13th Nov, 2018. A set with an e cigarette of the type iqos with charger and so called "Heets", exchange cartridges with tobacco, of the company Philip Morris lies on a sales Hamburg, Germany. 13th Nov, 2018. A Philip Morris iqos e cigarette lies on the counter of a tobacco shop, competition in the market for electronic cigarettes becomes fiercer. On Wednesday (14.11.2018), Philip Morris' FDA to Regulate E Cigarettes, Ban Sales to Minors WSJ Analysis suggests e cigarette use may be linked to lower rates of smoking