Adidas cut ties with Ye but what happens to Yeezy? The end of Kanye West's multibillion dollar deal with the sportswear brand will be costly, but they can continue selling identical shoe Ye Adidas Divorce Muddles Ownership of Yeezy Brand, Designs BoF Kanye West and Gap Strike 10 Year Deal for 'Yeezy Gap' Apparel Line The New York Times kanyewest owns a 100% of Yeezy. Not a percentage. That's something he built from the ground up Adidas said they will lose $246 Million dollars this quarter after terminating his contract. Adidas Yeezy Boost Concept :: Behance Adidas claims sole ownership of Yeezy rebutting Kanye West partnership