Former Adidas executive Jon Wexler recalls the moment the company decided they had to get a deal done with Ye. Kanye initially passed on his Adidas Yeezy deal before eventually signing, after Yeezy sneakers in hot demand on resale platforms even after Kanye West's anti semitic remarks CNN Business BREAKING: Adidas has terminated its partnership with Kanye West immediately. Brand says it will end production of Yeezy branded products and stop all payments to Ye and his companies. Full statement: https: t.co gxdPEgwePG Kanye's Yeezy is a Multi Billion Dollar Business and Still Growing Adidas Yeezy Boost 700 Wave Runner Solid Grey Kenshi As Adidas Severs Yeezy Deal with Kanye, What Happens Next?