Adidas plunges to first loss in 30 years after Yeezy scandal Retail Gazette Kanye West's Turbulent 9 Year History With Adidas Business Insider Adidas's Yeezy Mess Has Been a Billion Dollar Nightmare for the Business Bloomberg Adidas has secured a major legal win in the long running fallout from its collapsed Yeezy partnership, with a U.S. appeals court ruling that the company did NOT mislead investors about the risks Adidas will still sell West's designs, minus the Yeezy Adidas SWOT Analysis MatrixBCG.com