The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example The white gold or blue black dress: The widely published original Download Scientific Diagram Picture Of Viral Blue And Black Dress Also Shows White And Gold, And Twitter Is Arguing Over It Again Evie Magazine Kris Jenner Looks Ageless in 23 Year Old Dress for Lavish 70th Birthday Party The dress viral phenomenon HiSoUR Hi So You Are Why is it so hard for people to see black and blue?' Salvation Army uses 'The Dress' to talk about domestic abuse Orange County Register