Why Marlboro Maker Bet on Juul, the Vaping Upstart Aiming to Kill Cigarettes WSJ E Cigarettes Vaping with Juul & Other Electronic Cigarettes Poison center warns of JUUL use; 1 pod has 5% nicotine or 1 pack of 20 cigarettes E Cigarettes Vaping with Juul & Other Electronic Cigarettes The Truths Behind Vaping: Information for Youth and Teens The patented nicotine salt content in one 5% JUUL pod is equivalent to the nicotine in a pack (to 1.5 packs) of cigarettes. Yet, because the JUUL looks like a computer flash drive,