Altria Writes Down Juul Investment by $4.5 Billion Amid Vaping Backlash Markets Insider Altria's $13 billion Juul investment has lost 95% of its value JUUL e cigarette maker sees its valuation top $38B JUUL Pods Pre Priced $3.99 6 Pack 4 Units Display Juul Raises $650 Million in Funding That Values E Cig Startup at $15 Billion WSJ E cigarette market share by brand U.S. 2023 Statista
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