Color scientists explain the dress that went viral RIT The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example Is The Dress blue and black or white and gold? The answer lies in vision psychology Psychology The Guardian Women's Blue Watercolor Dress 12th Tribe Women's Blue white patterned Smocked Strappy Dress H&M US The Science Behind the Dress The New York Times