The Dress is now a Halloween costume The Science of Why No One Agrees on the Color of This Dress WIRED The white gold blue black Internet #dressgate: Stages of certainty,confusion, horror, and acceptance Rage Against The Minivan Debates rage over color of dress photographed in rare light The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example Here's why people saw the dress differently.